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The Selling Process

Determine Market Value

Determining your market value is the most crucial part in getting ready to sell your home. You need a licensed real estate agent to access properties in and around your neighborhood that have recently sold and note the days on market before they closed. Markets changing to more neutral or a buyers market means your agent will look at active listings that compare to your and see how they are performing. Zillow estimate or Zestimates are not accurate 95% of the time. Talk to your agent about what your home is worth today and create a plan to get it ready to list on the market. Your agent will also provide a net sheet of what you will collect in profits after closing. Potential Seller expenses may include:

  • Brokerage Realtor Commissions 
  • Title & Survey
  • HOA
  • Property Tax
  • Seller Home Repairs
  • Attorney Fees if Applicable
  • Concessions if Applicable

Targeted Marking To The Most Opportune Buyers

When selling your home, you want to hire an agent that will market your home to the most opportune buyer. This means that the agent will spend their own time and money finding buyers that are looking for your home's criteria. Instead of just listing it on the MLS, it gets marketed to the right people through various forms of advertising. Your agent should be working for you and making sure that your house is being found by these buyers.

Set the Stage

Getting your home ready to sell is more than just taking photos and throwing it up on the MLS and putting a for sale sign in the yard. It takes work. The home will need to be deep cleaned including flooring, carpets, fixtures, windows, and blinds.

Decluttering is one of the biggest and most important things you can do to help your home sell faster or if at all. Prospective buyers need to feel at home. They need to be able to envision themselves living in the space. Remove bulky furniture, paint the walls a neutral light color, and update fixtures that are out dated.

Also, do not overlook the yard. Great landscaping even simple yet maintained is always a winner! Make sure pets are not in the home during showings if it can be helped. Be sure to make time for showing if you are still going to occupy the property. 


Offline & Online Marketing

In addition to direct marketing and online marketing campaigns, your agent will provide an open house to invite buyers to come see your home.


The first three weeks that your home is listed is the most critical. Each week that passes the total reach on the MLS "real estate market" diminishes. Your agent will make the most effort in getting buyers through the door right from the beginning of you listing your home.

Create a Marketing Plan

Marketing your home is extremely important in a neutral or buyers market. Especially if your home is one-of-a-kind or is located in a more rural area.


Your agent's main purpose is to market your home. This means that they cannot guarantee it will sell or sell for the price you want. No one can!


However, your agent can and should market your home. There are many ways that your agent can do this. Here is a general list of marketing tools used:

  • Professional Photography
  • Videography
  • Drone Footage (if luxury, acreage, or high-rise, etc.)
  • EDDM Mailing Campaigns
  • Target Marketing Social Media
  • Reverse Prospecting to other Agents
  • Email Campaigns

See and Be Seen

We help with ALL of your real estate needs bringing a complete and comprehensive plan to help you achieve success in marketing your home to qualified opportune buyers. See how we can assist you in finding your next home or something else.

Get seen! We provide a valuable customized home selling experience that will have you so satisfied that you will tell your friends, co-workers, and family about us. 

Homes Are Staged By Experts, Realtor, Zillow, sell my home, find a top real estate agent, realtors in Southlake TX,

The housing market has shifted but our clients are still thinking it is an "anything sells" market. We can no longer operate on the "send it out there and it will sell" mindset. More importantly than ever, we need to effectively coach our clients through the process of presenting their homes on the real estate market. We have professionals that can assist with staging your home on almost any budget. Virtual Staging is also another affordable option to make your home shine!

We Make The Process Easy

Most importantly, ask your agent to assist you with what to do next after your home sells. Do you need to buy a new home, will you need a contingency, or a leaseback? These are just a few things that need to be discussed with your agent before selling your home. Selling your home can be an easier process if you have the right agent working for you and guiding you through the process. Find out what your home is worth with a FREE custom home valuation.


Selling YOUR Home



Verified by & Google

Chris is a great guy and an excellent real estate agent. He has a passion for getting the deal done with the outcome that you are looking for. He continuously exceeded my expectations and communicated with us throughout the entire process. I love his passion and drive and would recommend him to anyone looking to sell or buy a home or property.

Joe Townsend-Verified by

Chris is a quality guy to work with. He was professional and personable and I would recommend to anyone looking to sell or purchase. He allowed us to go through the process at the pace we needed and made it enjoyable!

Jared M.-Verified by

My husband and I are 100% satisfied with Chris and very happy with how quickly he got a buyer for our house. He didn't seem to mind out 1,000 questions and was friendly, responsive and professional. We would recommend him in a heartbeat!

The Pack Family-Verified by

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